With the identity system, we pulled together the scientific processes and techniques of mixing solutions and processing of color treatments, with the soft and relaxing overtones that massages and skincare procedures include. There was a completely new print and announcement system implemented, which communicates everything from appointment collateral, to signage and menus. For the interior physical space we assisted with the consolidation and reorganization of the interior lobby/retail area by defining the merchandising direction and customer experience of the salon. The exterior design and update was collaborated on with Texas regional landscape designers, Lannscape, who was responsible for the planning and construction of the environment.