Create an all-encompassing identity that can give the Breaker Breaker program the lateral ability to communicate and express all the different voices, feelings, and textures, both sonically and visually.
Solution:
The concept of "a conversation" or an exchange of words, was used as a baseline direction and became a visual guideline for the back-and-forth contrast in colors and logo construction. There is an extensiveness in how the identity system can shift to fit the different facets of the company and its many branded shows/personalities.
