A part of a whole, and the whole other part to it.
Objective:
To create a brand identity and digital space that could be utilized as a central information hub and standalone, multi-use, communication channel. It needed to suit the firm and it's partners, communicate authenticity at every corner, with easy-to-navigate functions. No bluff + no fluff.
Solution:
A visual identity that balances a formal, black-tie distinction along with fluid, undefined imagery that's least associated with legal practices, while pushing the boundaries of the practical visual communication commonly used in their industry.
